Shopping is just not a simple activity; it is also the path to instant happiness.
Shopping the word itself emits a bag of mixed reaction, happiness, excitement and planning and many else. The process has been in place since centuries even when the early civilizations had introduced barter system, in order to proceed with transactions. With the evolution of the world and the shift of market transaction mode to currency, the process of shopping took a new turn. Thus it could be claimed that the shopping as a process adapted new turns with the evolution of time. Such a change became visible with the advent of the reign of digitalization. Especially the availability of men and women clothes online has opened a Pandora’s Box, as shopping of clothes has become increasingly convenient and literally a child’s play which was not few years back.
Shopping as the process gained it prominence and acceptance from the era of consumerism. The simple meaning of consumerism is that it is a social and economic order which is based on simple economic principle of demand and supply. In this process consumers or the buyers are consider being the King and forms the core of this ideology. This is a modern phenomenon and still retains their hold even in the era of globalization. The departmental store is marked as the concrete evidence of this phenomenon. The entire idea of department store was to make the process of shopping easy and hassle free. This is the place where one could get each and every product and merchandise under one single roof. This has paved the way to current ‘Mall culture’. Each big and small city around the world has to have Malls at least one is more or less compulsion. As aforementioned, digitalization has paved the way to the introduction of the idea of virtual marketing. Online shopping is the epitome of shopping with conveniences, and is incredible manner to appease and connect to the customers. Shopping in the virtual manner has increased the awareness, and provides greater options and categories to choose from. Therefore online shopping has provided a new dimension to the notion of shopping.
Shopping is an activity which thoroughly enjoyed; although it is associated with femininity but there are several men around the globe who completely indulge in the process and derive pleasure from it. Shopping is relaxing and over the ages has been recommended by several health specialists to be anti-depressant. Shopping thus has the ability to de-stress as it fills up one with joy. As it is in mankind’s nature participate in the activities that makes them happy and joyful